There are four keys to a successful classified ad: Attention – Interest – Desire – Action. Get a reader’s attention, make them interested in what you’re selling, once you have their interest, turn up the interest even more, and then give them a way to take action.
We’ve put together a list of quick and easy tips that will give the best results to sellers:
It is important to make your title clear, appealing and eye-catching.
State an appropraite price or a range: Quote a price, even if it’s high or low. If you’re high, explain why it’s worth it (for example: one of a kind, luxury item, hand-crafted, etc.), and if it’s low, be sure to mention that it is a great deal and also explain why the price is so low (for example: moving, quick sale, special purchase).
The description of your product must be informative enough and must not contain any false information regarding your product or service.
Upload only unique and high-quality photos of your items taken by yourself and not downloaded from the Internet. The better photos you add, the more attractive your ad looks to the potential buyers and the more calls you receive.
Indicate correct contact details for the potential buyers/clients to be able to reach you easily. Try to respond all the incoming calls or to call back your customers once available.
Try to fill out all the fields of your profile page, as well as those of your advert, to let your customers dispose of all the necessary information about you as a seller and the products you sell.
Specify brand names: If you are selling name brand merchandise, be sure to name the brand (and model, if pertinent) in the ad – the more specific the better. People want to know exactly what it is you’re selling before they call and the more information you can provide, the better. Think of it as if you are a customer in a shop, would you prefer to know the specifics of a product or just a general idea of what it is?It
Make your advert as risk-free as possible. Underline that no prepayments are required and be ready to list those delivery services which presuppose payment on the delivery of the product ordered.
Find out what is important to people and make sure you touch on those points when describing your ad; and use complete sentences – they’re easier to read than a series of phrases and random words. Put yourself in the customer’s place. If you were browsing the classified ads, what would grab your attention? What words or phrases would make your ad stand out from the rest?